All through December 2024, Manifest is running its year-ender series in which advertising, marketing and media leaders will be sharing their thoughts on the biggest development of the year along with a manifestation for 2025.

We continue our series with Suyash Barve, head of creative, Manja.

The biggest development in the advertising, media and marketing space according to you in 2024 was...

Ganji Chudail, obviously!

What is one thing you're manifesting for yourself and the industry in 2025?

The realisation that our audience, no matter who they are, is capable of emotions other than laughter.