FCB Group India has announced the launch of its creative council. 

The council aims to elevate the culture of creativity, embrace new-age problem-solving, and leverage new-age tools using technology and data.

It will consist of Mayuresh Dubhashi, CCO, FCB India; Hemant Shringy, CCO, FCB Ulka; Rakesh Menon, CCO, FCB Interface; Neville Shah, CCO, FCB Kinnect; Kartikeya Tiwari, creative digital partner, FCB Group India; Anusheela Saha, NCD, FCB India; Udayan Chakravarty, NCD, FCB India; and Suchitra Gahlot, NCD, FCB Ulka.

The council will also focus on developing ground breaking work that resonates with audiences and delivers real solutions to client challenges, stated the company. Furthermore, it aspires to drive the agenda of fostering a dynamic creative culture that inspires future-proof ideas and innovation.

Dheeraj Sinha, group CEO, FCB Group India and South Asia, said, "At FCB Group India, we believe that creativity is the heart of everything we do. The launch of the creative council is a testament to our commitment to 'creativity is an economic multiplier’, fostering an innovative, creative culture and continually pushing the boundaries of what's new. This council will work together to solve real client problems, enabling us to deliver work that not only meets but exceeds the expectations of our clients and the industry at large."