Outreach Nepal has announced its new brand identity with a new logo, a philosophy inspired by Nepali heritage and a new website. 

The rebrand was announced on the agency's 20th anniversary. 

As a part of the rebranding, Outreach has introduced, 'The Sherpa Philosophy.' Inspired from the Sherpas, the mountainous people of Nepal, who are recognised for their mountaineering skills, the new philosophy aims to position Outreach as a guide for global brands to navigate the market landscape and achieve business growth.

Ujaya Shakya, founder, Outreach, said, “Sherpas are known for their guidance and support, helping climbers reach their goals. At Outreach, we embody this spirit by using our deep understanding of Nepali culture and local market dynamics to guide brands to success. Our new logo, inspired by the ICE AXE, symbolises the critical tools needed to conquer marketing challenges.”