Amit Wadhwa, CEO - South Asia, Dentsu Creative, is focussing on growth and lists it as the buzzword for the agency in 2025. 

Chatting with us for the February issue of Manifest, Wadhwa said, "The whole plan for Dentsu in 2025 is around growth. That is what we looked at in 2024 as well."

"By growth, honestly, I'm not just talking about numbers. Yes, it means new business wins, but we are also looking at (hiring) better people, capabilities and what we can deliver to clients through our bouquet of offerings. If we grow on all these fronts, we will make sure we have a healthy business, strong relationships with our clients through stronger offerings, and have the best people around," he added.

Dentsu Creative (Webchutney) won the agency of the year at Cannes Lions in 2022, making it the first and only Indian agency to win that accolade. That win coincided with a lot of talent exiting the agency, somewhat halting the momentum and somewhat creating a perception that it wasn't as creative as it used to be.

Talking about how the agency is 'recovering' from that, Wadhwa said, "Firstly, that piece of work came from this agency. Success has many fathers. Some people who worked on it and were instrumental in creating it, continue working with us. Beyond that, the next year we had two or three pieces of work which caught everyone's fancy. I got several calls on Motorola's 'Deep Connect' and people told me they liked it. Why didn't it win at Cannes? It still beats me. I love that piece of work as much as I loved the piece of work for Vice Media."

Read the full chat with Wadhwa in the February issue. Get your copy here!