International Father's Day celebrated on 16 June offers brands an opportunity to engage their audiences with heartfelt  campaigns that revolve around the special bond between a father and a child. This year’s campaigns highlight the often-overlooked significance of Father's Day and the tradition of giving gifts to fathers, who may not always be aware of the occasion.

Through creative and relatable moments, brands emphasise the importance of honouring fathers and their pivotal role in our lives, aiming to bring more recognition and appreciation to this special day. These films not only celebrate fatherhood but also encourage people to make their fathers feel valued and loved.

Here are some of Manifest's picks this year:

Bombay Shaving Company (#SorryDad)

boAt - Baap of All Tracks