Manifest has partnered with IAA Voice of Change to identify and celebrate advertising that challenges stereotypes and promotes more progressive gender representation.

The committee for this section consists of: Nina Elavia Jaipuria, chairperson, Women Empowerment Committee, IAA India Chapter, and Megha Tata, co-chairperson, Women Empowerment Committee, IAA India Chapter.

The most gender progressive ad of the week was:

Xyxx

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

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A post shared by Vir Bhaan Saini (@virsaini)

Here's the review:

XYXX takes a refreshingly different route to challenge gender stereotypes. Using humour and a distinct Gen Z sensibility, the film normalises self-expression and individuality while subtly questioning rigid expectations around gender. Rather than delivering a heavy-handed message, it uses wit and relatability to make inclusivity feel natural and accessible.

While other campaigns this week touched upon progressive themes, XYXX stood out for bringing the conversation around gender expression into popular culture in a way that feels fresh, entertaining and relevant to younger audiences. Its ability to challenge stereotypes without losing its sense of humour makes it a deserving pick for last week's most gender progressive campaign.

Other films from last week:

District by Zomato

Zee5

Star Sports

Muscleblaze

Volkswagen Taigun