Indian agencies amassed a total of 15 shortlists across six categories.
Ogilvy and VML each received four shortlists, while McCann received three. Dentsu Creative and Early Man Films bagged two shortlists each.
Audio and Radio
Dentsu Creative's 'Deep Connect' for Motorola has two shortlists in this category. Ogilvy has one for Brooke Bond's 'Megha Santoor'.
Film Craft
Early Man Films' 'The Steel of India' for Jindal Steel also has two shortlists.
Health and Wellness
McCann India has three shortlists for 'Fit My Feet' for Buckaroo Footware. Ogilvy has one for St. Jude India Childcare's 'The Impossible Choice'.
Outdoor
Ogilvy has two shortlists for Taj Mahal's 'Megh Santoor' in this category.
Print and Publishing
VML has all four Indian shortlists in this category, all of which are for The Times of India. The entries are titled '#UnplasticIndia', 'Seal Alarm', 'Turtle Alarm' and 'Seabird Alarm'.
Pharma
No Indian entries were shortlisted in this category.
This takes India's tally up to 18 this year.
Agency | Shortlist | Bronze | Silver | Gold | Grand Prix | Total |
Leo Burnett | 1 | |||||
McCann | 4 | |||||
tgthr | 1 | |||||
Dentsu Creative | 2 | |||||
Ogilvy | 4 | |||||
Early Man Films | 2 | |||||
VML | 4 |
Also read:
Cannes Lions 2024: Leo Burnett, McCann and tgthr open India's shortlist account