Carat has bagged the traditional media mandate of Waaree Energies, a manufacturer of solar PV modules. 

The agency will also support in strategising and planning other traditional media and buying for print, radio, and digital. 
Dentsu's OOH agency Posterscope will execute the OOH mandate.  

Nilesh Malani, chief marketing officer, Waaree Energies, said, “Selection of Carat as our media partner is a choice intended to amplify our brand's impact and to contribute towards promotion of sustainable advancements in India. We have confidence in Carat India's ability to create imaginative and visually appealing campaigns that will help us connect with our target audience, thereby reinforcing our commitment to expediting the clean energy transition in India and facilitating positive transformations for a more environmentally friendly future.”

Anita Kotwani, CEO, Media, South Asia, dentsu, said, “It is an absolute privilege and honour to join hands with Waaree Energies and contribute to their growth journey in India. This partnership marks a pivotal moment, where our expertise and dedication merge with Waaree Energies Limited’s vision and ambition. Together, we believe that we are poised to achieve milestones and drive growth, emphasising our commitment to delivering quality in every aspect of our collaboration.”

Sanchayeeta Verma, CEO, Carat India, added, “Waaree Energies is one of India’s largest manufacturers of solar PV modules and a global player. We believe that it has an important role towards India’s net zero goals. At Carat, we are deeply committed to this as it is a vital priority in dentsu’s Business to Business to Society B2B2S goals. Moreover, we believe that our expertise will be pivotal in realizing Waaree Energies' vision: delivering cost-effective sustainable energy solutions across the market. We are extremely delighted to come on board as 'partners on record’ of Waaree Energies.”