Vector Brand Solutions has announced the appointment of Gaurav Soi as president – business.

Prior to this, Soi was serving as lead partnerships at AdLift India. 

Hari Krishnan, group CBO, Quotient Ventures said “We are very excited about Gaurav coming on board at Vector. His experience and expertise on offline and online brands makes him the perfect choice to lead Vector as we continue on our journey to consolidate our position as a full-funnel, true-hybrid, creative brand. In the last 6-7 years, Gaurav has also been focused on driving growth, organic and inorganically, both of which are top priorities for Vector too.”

Soi said, “What Vector is attempting to do for primarily digital-first brands, plays almost exactly to my experience, expertise and interests, and so I cannot be more excited with this opportunity. I am also thrilled that Vector has charted out an ambitious growth plan, and that is exciting too, because driving growth is what I like to do best – be it for my client’s businesses or for the agency.”

In a career spanning over 20 years, Soi has worked with Cheil India, Dentsu Webchutney and Havas Worldwide among others.