WPP has announced its continued investment in India as it scales up its Global Delivery Centre (GDC) operation in the country. 

The specialist capability hub, which is accessible to all WPP agency teams around the world, will be headquartered in India. 

To strengthen its presence in the market, GDC has appointed Prashant Mehta as managing director. 

Mehta will be responsible for accelerating GDC's growth globally, with the highest concentration of its talent based in India. Mehta moves from Accenture, where he was global managing director of global assets at Accenture Song. In a career spanning over 28 years, he has also worked with Dentsu and Publicis Sapient, among others. 

This further commitment to the market follows the recent announcement of a new campus in Chennai, WPP’s  third after Mumbai and Gurugram. 

The GDC currently employs 10,000 people around the world. It aims to strengthen WPP's capabilities such as cloud modernisation, hyper-personalisation, composable commerce, VR and XR experiences, generative AI and product engineering. These services will complement existing agency expertise across media, content, customer experience (CX), commerce, technology, data  and design. 

Mark Read, CEO, WPP, said, “Our Global Delivery Centre enables agency teams and their clients  to tap into specialist expertise and new capabilities. It is underpinned by WPP Open, our AI-driven  operating system for marketing transformation, fueling growth and connecting the dots across our  business. I welcome Prashant to WPP and look forward to working with him to develop our offering.” 

CVL Srinivas, country manager, WPP India, added, “As we look to drive further growth and  transformation in and from India, we are excited to welcome Prashant Mehta onboard. The  expertise of our team in India makes it the prime location to power our clients’ needs with a scaled  world-class GDC.” 

Mehta said, “It is an honour to be leading the WPP GDC, which has been built to evolve  with the changing demands of our clients while delivering the highest standards of excellence. I  look forward to working with our integrated teams as we harness AI and creativity to transform  how we deliver growth for our clients."