FCB Ulka has announced the appointment of Nivedita Lahiri as senior vice president. 

She moves from Nitco, where she was senior marketing manager. 

Kulvinder Ahluwalia, chief executive officer, FCB Ulka, said, "We are thrilled to welcome Nivedita to the FCB Ulka family. Her extensive experience and proven track record across various sectors make her a valuable addition to our leadership team. We are confident that Nivedita's strategic vision and passion will significantly contribute to our clients' success and drive our agency's growth."
 
Lahiri added, "I am truly excited to join FCB Ulka and have the opportunity to work alongside such talented leaders as Dheeraj, Kulvinder, and Vandana. FCB has an incredible legacy and a fantastic history of creating impactful work. I look forward to contributing to this dynamic team as we continue to push the boundaries of creativity and innovation."

In a career spanning over 17 years, she has also worked with Network Advertising, L&K Saatchi & Saatchi and Grey Group, among others.