Lowe Lintas has announced the appointment of Kapil Batra as president for its Mumbai office, effective immediately.

Batra moves from Wieden + Kennedy, where he was national creative director. 

Batra’s appointment comes at a time when Lowe Lintas is focused on further strengthening its creative offerings and expanding its footprint in the Indian advertising landscape. 

The aim is to take the Mumbai office to new creative heights and deliver impactful and culturally relevant work. 

He will report to Prateek Bhardwaj, chief creative officer. 

Bhardwaj said, "To me, Kapil embodies what Lowe Lintas has stood for over the decades – total commitment to creative excellence and a collaborative, team-first approach. His work on PayTM, Perfetti and Coca-Cola is legendary and I have no doubt that his creativity will propel and inspire the team to new creative heights. Along with Sarvesh Raikar and Madhu Noorani in Mumbai, Vasudha Misra in Delhi, and Arpan Bhattacharyya and Litna Das in Bangalore, our senior creative leadership team is complete and ready for the future."

Batra added, "Joining Lowe Lintas as President of the Mumbai office is an incredible opportunity to be part of an agency that consistently pushes the boundaries of creativity. Lowe Lintas has a rich legacy of creating work that is not just memorable but also meaningful. I am excited to contribute to this legacy and work alongside Prateek Bhardwaj and the immensely talented team here to create campaigns that resonate with audiences and make a real difference for our clients."

In a career spanning over 17 years, he has also worked with McCann Erickson and Eleven Brandworks, among others.