DDB Mudra Group has announced the appointment of Shashank Lanjekar as national strategy head.

He will work out of the agency's Mumbai office.

Lanjekar moves from VMLY&R, where he was chief strategy officer. 

Rahul Mathew, chief creative officer, DDB Mudra Group, said, “We believe in a strategy that has the power to move the work and the consumer. Not a strategy that merely sits pretty on PowerPoint slides. Shashank embodies the same belief. He will also help us strengthen many of the rigours needed to have a strong strategic backbone. Really excited to work with him again.”

Lanjekar said, “The hunger of this team to keep pushing for better work year on year is what stood out for me to begin with. Add to that the width of the clientele and the depth of talent across the group, and you have the textbook definition of 'opportunity.' What’s more, I have known Rahul since 2005 and am glad to see the hungry, front-foot player in him intact. I am itching to partner him at the other end of the crease.”

In a career spanning over 27 years, Lanjekar has also worked with dentsu Creative and McCann Erickson, to name a few.