EssenceMediacom has announced the appointment of Vivek Das as managing partner and MFG (Google) lead for India and Southeast Asia. 

Das takes over from Vinish Mathews, who is now chief strategy officer, Mindshare. 

He will be based in the agency's Delhi office.  

In addition to his professional achievements, he is a mentor to early-stage founders and an advocate for diversity, equity, and inclusion (DEI). 

Das’ last full-time stint was with FoxyMoron where he was chief executive officer. 

Navin Khemka, CEO, EssenceMediacom - South Asia said, ’Vivek joins us at a very interesting time when we are going through a transformative journey with Google in India.  We’re certain that the wealth of experience he brings will help deliver exceptional breakthroughs and accelerate the pace of growth for continued success. I would also like  to thank Vinish for his excellent performance and wish him all the best in his new role.” 

Das said, "Given my passion for outcome-focused marketing transformation, I am thrilled to be a part of EssenceMediacom and for the opportunity to partner with Google in their journey.  It is also an exciting time to be doing this with the rapid evolution of marketing at the confluence of culture and technology. With a strong team in place, I am looking forward to  driving breakthrough work that delivers strong business outcomes." 

In a career spanning over 21 years, he also worked at Dentsu Webchutney, BC Web Wise and Omnicom Media Group, among others.