Omnicom Group is in advanced talks to acquire Interpublic Group according to a report published by The Wall Street Journal.
The article revealed that the announcement is imminent and will be an all-stock deal that values Interpublic Group between USD 13-14 billion.
News of this merger comes nearly 10 years after Omnicom was to merge with Publicis to create Publicis Omnicom Group. However, this was called off.
With this merger, Omnicom's agencies which included DDB, BBDO, TBWA\, OMD and PHD among others in India, will be merged with IPG's agencies which include FCB, MullenLowe, McCann, Lodestar, Initiative, Interactive Avenues and Weber Shandwick.
(To be updated.)