Advertising, 08 Sep 2025

The shape of TV media is changing, as consumers shift from linear TV to CTV, reveals the study

08 Sep 2025 8:36 PM

Global linear TV ad spend dips to USD 143.9 bn amid streaming surge: Warc report

Linear TV represents just 12.4% of ad spend, down from 41.3% in 2013, as per the latest global ad trends report.
Bhawana Choudhary

08 Sep 2025 1:09 PM

FCB Ulka appoints Bhawana Choudhary

She moves from Leo.
Star power seems to be all-pervasive in Indian advertisements today

08 Sep 2025 10:23 AM

Is Indian advertising witnessing a celebrity overkill?

Are advertisers losing the plot in their obsession with Bollywood stars and cricketers, and is brand storytelling the casualty? We find out!
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