Dentsu Creative India has announced the appointment of Abhijat Bharadwaj as chief creative officer, Dentsu Creative Isobar.

Bharadwaj moves from Creativeland Asia, where he spent seven years. He was CCO at the agency till February 2022.

After which, Azazul Haque joined CLA in June as group chief creative officer.

Bharadwaj will report to Amit Wadhwa, CEO, Dentsu Creative India and Sahil Shah, president, Dentsu Creative Isobar.

Wadhwa said, "Abhijat is not just an exceptional creative talent but a visionary leader for this new age. His passion for excellence in both work and team building will set new industry standards. Alongside our formidable team of creative leaders, we are confident that Abhijat will propel us to new heights of success and recognition."

Shah added, “Abhijat’s entry unlocks a new level of growth for us. In today’s day and age, brands need a creative agency that solves problems, regardless of platforms or mediums, because that’s how non-linear and multi-platform the consumer is. And in this new era, I believe we have a phenomenal talent pool, with strong creative capabilities and the right culture to be in the pole position. With Abhijat leading our creative team from the top, I am certain we are now a team to beat.”

Bharadwaj said, "Joining an iconic global brand like dentsu is truly exciting. My goal is to unlock new opportunities for Dentsu Creative Isobar in India and build a best-in-class team that delivers creative solutions and exceptional value for our clients."

He has also worked with Leo Burnett, McCann, Star Sports, Contract and Black Pencil.