Dentsu India has announced the return of Vishal Nicholas as EVP, head of strategy and solutions for Dentsu BX. 

He moves from Jupiter, where he was head of brand. 

Reporting to Narayan Devanathan, president and chief strategy officer, South Asia, Nicholas aims to further add to the network’s industry-first business transformation practice. He will collaborate closely with the dentsu leadership team to scale Dentsu BX's transformative solutions across India.

In his previous tenure at dentsu, Nicholas served as EVP and head of strategy (South and West), Dentsu Creative, where he spent more than seven years till May 2023. 

Devanathan said, “Vishal is one of those rare combinations of brilliantly nice guy, reckless optimist and positive skeptic. He starts by presuming that a new way is possible and then goes about creating it by asking why and why not about the old ways. In short, he’s a wonderful partner to have by your side to create the Next Practices that will define and win the future for clients – exactly our stated agenda at Dentsu BX. We are naturally thrilled to welcome Vishal back to the dentsu family.” 

Nicholas added, “Homecomings are always special. The familiarity of dentsu and the uncharted territory of Dentsu BX – one couldn’t ask for a better combination. It is easy to replicate Best Practices but at Dentsu BX we’re all about creating Next Practices which call for rigour, clarity, and most importantly, imagination. We’re already in the midst of creating Next Practices for some of our clients and can’t wait to see them come to fruition soon.” 

In a career spaning over 19 years, he has also worked with McCann Erickson and Lowe Lintas, among others.