MSL India has announced additional roles for Vidhi Thakur and Srishti Gairola. 

Thakur has taken on the role of chief operating officer for Organic by MSL in addition to leading the integrated social sector practice, Mobilise. She has spent over a decade at the firm, working in PR and strategy, and she has had a stint in MSL Hong Kong. Thakur will be responsible for integrating core capabilities across the entire digital team and driving strategic growth for the business.  

Gairola has been elevated to lead the creative duties as national creative director in addition to her role as EVP leading the west for Organic by MSL. She has been with the agency for over six years. In her new role, Gairola will drive the creative charter forward, with an intent to bring innovations and digital thinking to marketing and corporate communications mandates, helping clients stand out from the content clutter and influencing their audiences to take action.

Amit Misra, CEO, MSL South Asia, said, “Organic by MSL has grown from being 10% of our business to now contributing to 50%. The team has augmented our strong public relations offering, allowing us to cater to the diverse and evolving needs of our clients." 

Tushar Bajaj, managing director, Organic by MSL, added, "I am delighted to share the promotions of our two leaders in shaping the future of Organic. We are incredibly lucky to have in-house talent with a unique understanding of audiences and risks and being able to power solutions with innovation and creativity.”

Thakur said, "I am deeply honoured to take on the role of chief operating officer at Organic by MSL. MSL is where I have had the privilege to grow and evolve alongside an incredible team witnessing firsthand the agency's transformation and our remarkable achievements together. Our collective dedication to innovation and excellence has shaped my journey here. I look forward to leading us into the next chapter of our growth."

Gairola added, “We've been hard at work at Organic, building a future-ready team and bringing home some of the best and most innovative brands in the country. The success we've seen is a direct result of that hard work. We now have some of the best creative talent in the industry and I am super excited at what we can deliver for our clients."