Creativeland Asia has announced the appointment of Poran Malani as its group chief executive officer.

The group has offices across India, London and its affiliates in Hollywood, and will see Malani take on the mantle of overseeing the business and formulating synergies across the various group entities. 

He moves from S4 Capital, where he was the country head till February 2024.

Malani's appointment follows the recent addition of Azazul Haque, another former S4 Capital employee, as group chief creative officer in May 2024.

Sajan Raj Kurup, founder and chairperson, Creativeland Asia Group, said, "We are delighted to welcome Poran to the Creativeland family. His exceptional industry expertise will be instrumental in scaling our operations and delivering exceptional value to our clients across the board."

Malani said, "Creativeland Asia's position as India's largest independent agency is truly impressive. I am excited to contribute to the group's continued success by building upon its existing strengths and creating new opportunities for brands to connect with consumers. My goal is to further solidify Creativeland Asia's position as a leading entertainment ecosystem and offer unparalleled value to our clients."

In a career spanning over 28 years, he has also worked with Ogilvy, Vi and The Coca-Cola Company, among others.