OML Entertainment has announced the elevation of Tusharr Kumar as chief executive officer. Kumar was chief operating officer at the branded content, advertising and entertainment agency.

Gunjan Arya, who has been CEO for the last five years is moving on from OML.

She said, "I couldn’t be more proud to announce Tusharr as our CEO. It has been an incredible journey at OML Entertainment, and I am deeply grateful for the opportunity to work alongside such talented and passionate individuals. Together, we've pioneered new forms of entertainment, expanded globally, and driven cultural change through innovative content. While moving on is a bittersweet decision, I am confident in the bright future that lies ahead for OML Entertainment with Tusharr at the helm. Tusharr has been a driving force at OML Entertainment, and I couldn't be more confident in his ability to lead the company as the next CEO. His deep understanding of the content and creator landscape, and our revenue ecosystems, combined with his strategic vision and acumen, make him the ideal leader to steer OML Entertainment during the company’s next phase of growth.”

Kumar joined OML in 2018 from Royal Enfield. He was elevated as COO in 2021. This is his second stint at the company, having joined it in 2012. He spent three years at OML then.

He said, “I’m really excited about what the future holds for OML Entertainment and am confident that the upward trajectory we’ve been on will continue. This confidence comes from our biggest asset, our incredible teams along with trusted partnerships with artists, clients and investors. We have always been at the forefront of creativity and cultural innovation. I’m looking forward to leading OML Entertainment as we push boundaries and build on the solid foundation laid by Gunjan. As we build what we’ve dreamed of, we will continue to ask ourselves – are we shaping culture? Are we bringing voices to life? Most importantly, are we creating and not just following?”

Rajesh Kamat, managing director, Emerald Media and investor in OML Entertainment, added, "Tusharr’s elevation to CEO is a testament to his exceptional leadership and his unwavering commitment to excellence. Under his guidance, OML Entertainment has achieved remarkable milestones, and I have no doubt that he will continue to build on this momentum. Tusharr's vision for OML Entertainment aligns perfectly with our goals as investors, and we are thrilled to support him as he leads the company to new heights.”

Kumar has also worked with Parle and Ducati.