The organisers of Adfest have announced that entries are open for the 2025 edition of the Lotus Awards.

The theme for the 2025 edition is 'Collide'. 

This year, a new category - 'Creative Strategy' has been added. With this, the total tally for Adfest's awards is now 22. 

The Entertainment Lotus category has also expanded to include more gaming and sports categories to recognise the increasing involvement of gaming and sports in brand communications.

The early bird deadline is 13 December 2024, while the regular deadline is 10 January. 

Adfest will be held at Royal Cliff Hotels Group in Pattaya, Thailand from 20-22 March 2025.