LS Digital has announced a new partnership with .fearless, a marketing consultancy in the USA, to launch .fear-LS. 

.fear-LS aims to address the issues the USA market faces when it comes to digital friction by helping businesses across industries better understand their existing systems, identify underperforming areas, and implement strategies to streamline operations and enhance success. 

With the rapid growth of the DBT category, LS Digital intends to leverage this momentum to drive business success in this dynamic landscape.

Mike Head, .fearless, said, "Technology has dramatically transformed the customer journey, leading to a significant rise in customer interactions with brands. However, digital friction within existing systems often drives customers away. LS Digital’s well-established 6-pillar DBT framework is uniquely positioned to deliver significant value to future-focused businesses. .fear-LS stands out in the market with differentiated services and in-house credibility to meet evolving customer needs.” 

Head added, "We are excited to partner with LS Digital, a leader in digital business transformation. Together, we will combine our unique insights and resources to help businesses create a seamless, results-driven digital presence that meets and exceeds customer expectations."

Prasad Shejale, founder and CEO, LS Digital, added, "Our focus is on delivering a product and service mix that stands out in the market. We build trust by connecting with the right customers and gaining a deep understanding of the new digital landscape, rather than just chasing revenue. Partnering with .fearless, a leader in marketing consultancy and industry veterans in the US market, aligns perfectly with our global ambitions. Through this joint venture, we are excited to bring our innovative DBT model, developed in India, for the world. Under the banner of .fear-LS, this partnership offers American businesses cutting-edge solutions to overcome digital friction and achieve sustainable growth. .fear-LS is headquartered in New York, with resources to service a wide geographical area including Colorado, Connecticut and the Canadian market. With a strong presence on the West Coast, .fear-LS is well-positioned to cover a diverse range of markets across North America.”