GroupM India has announced the appointment of Praseed Prasad as chief growth officer, a newly created role at the organisation.

Prasad's mandate is to lead new business development and marketing. This is his second stint with the group. He had left GroupM in 2015 to join IceCream Labs as chief growth officer, post which he had stints with Flipkart, Wipro and Google.

He will be based in Bengaluru and report to Prasanth Kumar, CEO, GroupM South Asia.

Kumar said, “It is great to have Praseed back to GroupM as chief growth officer. His extensive experience in understanding client needs, strategic initiatives, industry knowledge, and cross-functional collaboration positions will help us enhance our market growth. His track record underscores his ability to navigate complex ecosystems and deliver results. We anticipate that his leadership will directly benefit our clients and the brands we work with, driving innovation and enhancing performance.”

Prasad said, “I am delighted to return to GroupM where I grew during the early days of my career and spent more than a decade setting up new business units and functions. I look forward to strengthening opportunities for our clients and brands that will allow me to apply my experiences to help grow the GroupM business onwards and upwards. I'm excited to collaborate with all the agency teams to help drive our clients’ business impact and deliver them exceptional growth.”