Asus India has announced the appointment of SoCheers for its digital duties. 

The account was won post a multi-agency pitch and will be handled by SoCheer's Mumbai office. 

As part of the mandate, the agency will handle both ASUS and ROG India Consumer PC, end-to-end digital responsibilities, which includes overall strategy and management for both brands across social channels. 

SoCheer's will also strengthen the brand's online persona with outreach and influencer marketing, end-to-end management of pre and post content production, as well as strategising and executing digital brand campaigns for upcoming product launches, starting with the Asus Vivobook S 15, slated to launch in the first week of July 2024. 

Paramjeet Singh Mehta, head of marketing, Asus India said, ”We are on the verge of making some new additions and developments to our existing portfolio and believe that a lot of value can be built through our digital touchpoints. The vision for the brand that we have and what SoCheers is envisioning syncs well and we are delighted to partner with SoCheers and embark on our digital growth journey."

Siddharth Devnani, co-founder and director, SoCheers, said, “As a global leader in innovative technology, ASUS is at the top of their game with their cutting-edge expertise, setting them a class apart in the ever-evolving tech landscape. We are ecstatic to partner with ASUS and together, we look forward to creating impactful campaigns that strike the right chords, win attention and propel the brand to the next level."