Dorset Industries has launched a campaign that tells a poignant story of a family's bond with their beloved pet, highlighting love, nostalgia, and the passage of time. 

Conceptualised by Enormous, the campaign seeks to evoke emotions in homeowners that goes beyond just building doors and houses, revolving around the thought that every home holds precious possessions that need protection, hence ‘Every door deserves a Dorset.’

The ad film depicts a family's cherished memories with their beloved pet dog, spanning the dog's lifetime. It begins with the dog welcoming the birth of a baby girl into the household. As the years pass, the film beautifully captures their loving bond, depicting how their roles gradually reverse - where the once-protective dog is now cared for by the girl as she grows into a young woman even as the dog ages. The film concludes on an emotional note with the passing of the pet.

What we think about it: While the film strikes an emotional chord with its touching portrayal of the bond between the pet and its human, there seems to be a missing link to the product. The nostalgic memories of the much-loved pet and Dorset’s role in preserving these moments feel somewhat vague and forced. As a result, while the sentiment is powerful, the connection doesn’t fully land.