Campaigns

Nirma upgrades its iconic jingle, but not its worldview

15 Dec 2025 11:21 AM

Nirma upgrades its iconic jingle, but not its worldview
Britannia NutriChoice and Aamir Khan spark a conversation around ‘good choices'

11 Dec 2025 11:37 AM

Britannia NutriChoice and Aamir Khan spark a conversation around ‘good choices'
Watertec urges consumers to kick out the ordinary

11 Dec 2025 10:41 AM

Watertec urges consumers to kick out the ordinary
Thierry Henry drives the next legend to the World Cup with Kia

10 Dec 2025 3:10 PM

Thierry Henry drives the next legend to the World Cup with Kia
Maruti Suzuki taps into nostalgia with a classic off-road adventure

10 Dec 2025 11:33 AM

Maruti Suzuki taps into nostalgia with a classic off-road adventure
Tata Tea makes everyday care feel ‘premium'

09 Dec 2025 11:25 PM

Tata Tea makes everyday care feel ‘premium'
ChatGPT brings everyday AI stories to life

09 Dec 2025 11:06 AM

ChatGPT brings everyday AI stories to life
Ranbir Kapoor and Rashmika Mandanna highlight a new way of banking with AU Small Finance Bank

09 Dec 2025 12:59 AM

Ranbir Kapoor and Rashmika Mandanna highlight a new way of banking with AU Small Finance Bank

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Titan's 'Sign of you' campaign

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Titan celebrates the power of human connection and self-expression
Dentsu's entry

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Matches will be held across London, Manchester, Leeds, Birmingham, Bristol and Southampton.

15 May 2026 10:27 AM

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Dalbir Singh continues his diary for Manifest.

15 May 2026 10:20 AM

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Has influencer marketing proven enduring value?

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Can influencer marketing survive its credibility crisis?
Adyasha Roy Tomar

24 Apr 2026 11:40 AM

Adyasha's blog: A brain in CCTV mode
The tag does not lecture or warn. It simply exists in a space that is already private.

24 Apr 2026 10:36 AM

When a garment label becomes a behavioural health intervention
Godrej Industries Group's new logo (left) alongside Australian agency Guerrilla's identity (right), drawing comparisons for visual similarity.

23 Apr 2026 5:45 PM

Godrej Industries' new identity resembles that of an independent Australian agency

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