Continuing the conversation around healthcare marketing and how it is evolving, Andrew Schirmer, consulting director, Medulla Communications, and Ernie Martin, director - marketing, BrainTap, reflected on how the fundamentals of marketing remain consistent even as the category demands a deeper understanding of human need and behaviour.

Moderated by Praful Akali, founder and MD, Medulla Communications, the panel discussed the nuances that set healthcare apart, the growing importance of storytelling and consumer insight, and how technology is reshaping the way brands engage with increasingly informed audiences.

View the panel above.