Continuing our focus on healthcare and pharma, we chatted with Sandeep Verma, country head - consumer health - India, Bangladesh and Sri Lanka, Bayer, in the February issue of Manifest.

Verma discussed the similarities and difference between FMCG and consumer healthcare marketing, highlighting the need for personalisation and credible influencers. 

The talk was moderated by Praful Akali, founder and managing director, Medulla Communications. View the full conversation above. 

Get the February issue of Manifest here.