With healthcare evolving from being seen as cautious and clinical to becoming a space for culturally relevant, insight-led creativity, the category is undergoing a quiet but significant transformation.

Kainaz Karmakar, chief creative officer, Ogilvy India, and Pallavi Chakravarty, founder, Fundamental, came together to reflect on how agencies are approaching the category today, the opportunities it presents, and why it deserves a more ambitious creative lens.

The discussion was moderated by Praful Akali, founder and MD, Medulla Communications. 

View the panel above.