Continuing our focus on healthcare marketing, the panel focused on prioritising patient needs and understanding surgeon behaviour in the medical device industry.

Panellists Debjani Ghosh, associate marketing director, Johnson & Johnson, and Malay Dikshit, CEO, Piscium Health Sciences, highlighted designing products with patient needs at the core, communicating benefits effectively to doctors, and identifying key surgical moments for product value.

The discussion was moderated by Praful Akali, founder and managing director, Medulla Communications.

View the panel discussion above.