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Riya Sethi (left) and Vivek Desai Continuing the focus on health and pharma categories, Manifest chatted with Vivek Desai, head- marketing and e-commerce, Roche.
Desai talked about the evolving marketing trends in the pharma industry, challenges present in the healthcare marketing space, importance of creative awards for the category and the ideal marketing mix for pharma and healthcare.
View the interview above.
