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Kaun Banega Crorepati's ‘Sochna Padega' campaign.Sony Pictures Networks India (SPNI) and Amitabh Bachchan unveiled the theme of the new season of Kaun Banega Crorepati (KBC) – ‘Sochna Padega’.
For the new season, the Network has rolled out a campaign comprising three ad films.
Bachchan reinforces the importance of applied knowledge in today's world. Set across relatable everyday situations at an airport, at home and in a co-working space, the films underscore that while information is now instantly accessible and technology has transformed the way we learn, what truly matters is the ability to think critically, analyse information and adapt meaningfully to a changing world. He also points out that the questions themselves have changed, reflecting how the game has evolved. Each of the three films concludes with Bachchan's message that simply knowing the answer is no longer enough: 'Sochna Padega' (You'll have to think).
What we think about it: The films successfully evolve KBC's long-standing association with knowledge by making a timely case for critical thinking in the age of instant information, with Amitabh Bachchan's understated presence lending credibility to the message. While the everyday scenarios effectively communicate the idea, the execution remains largely functional, relying on the closing line, 'Sochna Padega', to deliver the emotional and strategic payoff.
Sony Pictures Networks India spokesperson said, “KBC has become a cultural phenomenon that has firmly established itself as a knowledge-led conversation starter. This season, with 'Sochna Padega', the conversation evolves to celebrate the power of applied knowledge & decision making. This season, KBC is championing a mindset that is increasingly relevant in today's world.”
The show will telecast from 10 August onwards on Sony Entertainment Television and Sony LIV.
