Johnnie Walker has rolled out a campaign 'Icon meets Icon' featuring cricketer Virat Kohli.

The film captures Kohli in motion - playing his instinctive game, embracing the everyday as a father, building new ventures, and continuing to reshape himself on his own terms. The ad focuses on how he is not defined by what he’s achieved, but by what he chooses to do next because for a generation rewriting the rules. 

What we think about it: Instead of glorifying past milestones, the film focuses on what lies ahead, positioning Kohli as both an individual and a symbol of a broader generational mindset. This makes the narrative feel contemporary and relevant, especially for younger audiences. A thoughtfully crafted piece that aligns well with evolving cultural narratives around ambition and growth. 

Varun Koorichh, vice president marketing – portfolio head, premium and luxury, Diageo India, said, "There’s a clear cultural shift underway—young India today isn’t chasing predefined milestones, but carving out paths of their own. This campaign captures that evolving spirit of “Keep Walking” through an iconic coming together of Johnnie Walker Luxe Blended Water and Virat Kohli. Working on this was a great experience. Watching Virat in his element—constantly evolving and pushing his own boundaries—brought a natural ease and energy to the shoot. That instinct to keep moving forward is exactly what this campaign celebrates.”