Škoda Auto India has rolled out the latest leg of its 'Easy to Love' campaign.

Conceptualised by BBH India, the campaign introduces the new Škoda Kushaq.

Much like the previous film, this one follows a similar storyline inspired the Bollywood classic Dilwale Dulhania Le Jayenge. Set within everyday urban settings, the film follows a corporate professional, a young woman, and a family man who, upon encountering the car, suddenly find themselves transported into romantic, dreamy mustard-field sequences inspired by the film’s iconic moments. Each instance humorously snaps back to reality, revealing the Kushaq as the trigger behind these whimsical daydreams. The film culminates with sweeping visuals of the Kushaq driving through mustard fields, while showcasing key highlights of the car.

What we do think about it: Borrowing emotional cues from Dilwale Dulhania Le Jayenge, the film leans into nostalgia. he transition into mustard-field dreamscapes is both visually striking and culturally loaded, instantly tapping into a shared cinematic memory. Rather than focusing purely on specs, the film tries selling an emotion. 

Ashish Gupta, brand director, Škoda Auto India, said, “With the new Škoda Kushaq, we are taking a decisive step forward in strengthening our position in India’s highly competitive SUV segment. The product builds on our core strengths of safety, quality and driving dynamics, while democratising premium features and technology for a wider set of customers. With ‘Easy to Love’, we brought this proposition to life through a culturally relevant and emotionally engaging narrative that resonates with Indian audiences. By blending nostalgia with contemporary storytelling, the campaign has reinforced the Kushaq as an aspirational yet accessible choice, while further deepening our connection with customers across the country.”

Parikshit Bhattaccharya, chief creative officer, BBH India and Propagate India, added, “With ‘Easy to Love’, we tapped into a cultural memory that instantly signals romance and nostalgia. By blending humour with cinematic storytelling, we wanted to show how effortlessly people can fall for the car. The juxtaposition of everyday urban moments with larger-than-life fantasy sequences helps dramatise just how irresistible the new Škoda Kushaq can be.”

The film released on 21 March.