Voice-O-Meter: No ad cuts the gender bias

IAA Voice of Change and UNICEF pick the most gender-progressive ad among those covered by Manifest each week.

Manifest has partnered with IAA Voice of Change to identify and celebrate advertising that challenges stereotypes and promotes more progressive gender representation.

The committee for this section consists of: Nina Elavia Jaipuria, chairperson, Women Empowerment Committee, IAA India Chapter; Megha Tata, co-chairperson, Women Empowerment Committee, IAA India Chapter; and Geetanjali Master, partnership specialist, public and private sector engagement, resource mobilisation section, UNICEF Delhi.

This week, no campaign made the cut on the Voice-O-Meter.

While several campaigns were reviewed, none demonstrated a strong enough commitment to challenging gender stereotypes or promoting progressive gender representation. The Voice-O-Meter continues to recognise work that meaningfully advances gender inclusion in advertising.

Other films from last week:

Coca-Cola