Metro Shoes has rolled out a new film as a part of their 'Takes You to the New' campaign.

Conceptualised by Talented, the film highlights equality, individual growth, open communication and shared decision-making in modern Indian relationships. The ad revolves around a modern Indian couple and showcases the camaraderie between them and how men can help break cultural and traditional barriers through the way they show up during small, everyday moments. 

What we think about it: Redefining modern masculinity, the film showcases how both partners have to come forward together to defy societal expectations and break through from the conventional norms. A refreshing take on how relationships should work in today's world. 

Alisha Malik, president, Metro Brands, said, “This film reaffirms Metro’s role in the lives of our customers, showing them the way to new, uncharted, but essential territories. The Metro man is secure, progressive, and is an agent of change. He leads by example, unperturbed by social conditioning. And this film highlights his role from small to pivotal moments in their journey. With 'Take you to the new', our constant endeavour is to showcase the lived experiences and unique perspectives of modern Indians which connects with our customers on a personal level.”

Pooja Manek, founding member and creative, Talented, added, “Sebestian and Anuja are not crazy in love, they are calm in love–clear about their place in the world, their boundaries with in-laws and extended family, and immensely secure in this partnership. That’s what mature love does. And that’s how secure men in a relationship behave. The film also reimagines what is considered the ‘natural’ destiny for a married couple in India and showcases the power of collective agency and reproductive choice, driven by not just the woman, but the couple together.”