Honda Two Wheelers India has rolled out a campaign ‘Let Light Move You’, transforming Diwali's symbolism of light into a message about reliable riding.

The campaign, which consists of an ad film, encourages viewers to use headlights and indicators responsibly, ensuring everyone reaches their destination safely. Through a reflective voiceover, it recalls how, since childhood, Diwali has symbolised the festival of lights. The protagonist rides through his neighbourhood as the narration emphasises the vital role of light on the road. The film closes with Honda as a "guiding light" on dark, empty streets, wishing everyone a safe and joyful Diwali.

What we think about it: Thoughtfully redefines Diwali’s festive symbolism, encouraging road safety through headlights and indicators. The ad’s warm storytelling and relatable visuals resonate, making it a memorable message on responsible riding.

The campaign was rolled out on 29 October.