OnePlus has rolled out a campaign, “Make It Special for Everyone”, to showcase its commitment to making celebrations inclusive and meaningful this Diwali. 

Conceptualised in-house, by the brand’s marketing team and directed by Kameron, a production house, the campaign which consists of an ad film focuses on spreading joy through thoughtful gestures, impacting the lives of people and animals alike. Set during Diwali, the film tells the story of a family and their pet dog, whose kindness inspires them to include homeless animals in their celebrations, highlighting how simple acts of giving can create a meaningful Diwali for everyone.

What we think about it: Beautifully highlights inclusivity, extending compassion to both people and animals. The ad film centred around a family's pet dog, emphasises how small acts of kindness can make celebrations meaningful for all. Seamlessly integrating OnePlus products, the campaign reinforces the brand's commitment to community and generosity during the festive season.

Ishita Grover, director of marketing, OnePlus India, said, “Our #MakeItSpecial campaign is a heartfelt celebration of joy and inclusivity this Diwali. This year, we are focusing on the profound impact of small acts of kindness and the beauty of extending our celebrations to everyone around us, including those often overlooked such as pets and animals in need of shelter. By sharing the spirit of giving and togetherness, we aim to strengthen our community spirit and hope this brings a sense of warmth and belonging to everyone who watches it. We hope this campaign inspires people to embrace the true essence of Diwali, creating cherished memories and making the season truly special for all—family, friends, and even our furry companions.”

Alongside the film, OnePlus is also rolling out a CSR initiative in collaboration with Heads Up For Tails Foundation intending to provide essential supplies such as food, medicines, seasonal care products, etc. for nearly 20,000 shelter animals, reinforcing the campaign’s message of inclusivity and kindness for community animals.

The ad film is rolled out on YouTube, Instagram, Twitter and Facebook.