Swiggy has rolled out a film for its Instamart offering. The film aims to showcase how Instamart can deliver whatever the customer needs.

It shows a woman studying and while doing so ordering for a 'groom'. Swiggy gets on the act as two delivery crew members interrupt a wedding and kidnap the groom to make sure it can deliver a groom for the user. However, as the user realises her mistake, she places and order for a broom instead. The crew members run back and return the groom to the original wedding and go ahead and complete the order of the broom. The film has been conceptualised by Moonshot.

What we think about it: We love humour in advertising and this one does manage to make you laugh with a little bit of intrigue about the user's initial order.

The film went live on social media on 29 August.

CREDITS:

Conceptualised by: Moonshot
Production house: Early Man Film
Director: Ayappa