Nissan has rolled out the launch campaign of the 2024 edition of its X-Trail. To be launched later this year, the SUV invites viewers to discover those place that haunt their dreams and discover the road that has kept them awake at night.

The 90-second film has been conceptualised by TBWA and through this adventurous ride showcases some of the features of the car.

What we think about it: Nissan needs to build the excitement ahead of this launch, as the X-Trail is seen as a one for auto enthusiasts and could also help the brand ad the excitement to its current portfolio in India. While the film shows excitement around the adventures, does it showcase enough of the car?

The film released on social media on 29 July.

CREDITS:

Client: Nissan India
Creative agency: TBWA
Production house: Kiss Films