HP India has rolled out a campaign 'Be Unstoppable', which aims to resonate with Gen Zs, the first digital-native generation, who are rapidly embracing AI.

Conceptualised by Lowe Lintas, the campaign which comprises three films showcases how HP's AI features empower Gen Z to achieve their goals. Highlighting features like the AI engine (Intel Core Ultra), AI assistant, AI camera, and Poly Studio AI. Returning for the third year, actors and influencers Ahsaas Channa and Yashasvini Dayama reprise their roles, joined by Randeep Hooda as the boss they need to impress. It depicts how Alisha and Garima overcame challenges to secure their dream jobs.

What we think about it: Effectively showcases how AI features empower Gen Z to achieve their goals. It resonates with the positive, collaborative potential of AI, contrasting the often negative portrayal in the creative industry.

Vineet Gehani, senior director - personal systems, HP India, said, “AI PCs have the power to transform productivity and creativity for our Gen Z consumers. Our ‘Be Unstoppable’ campaign is meant to empower the Gen Zs to pursue their dreams. This generation demands speed, efficiency, and innovative technology to keep up with their evolving needs. Our AI PCs are designed to meet these expectations, empowering Gen Zs to excel in their professional and personal endeavours seamlessly. We are thrilled to launch this campaign, which captures the unique journey of Gen Zs in a fun and engaging way, showcasing their unstoppable spirit and boundless potential.”

Vasudha Misra, regional creative officer, Lowe Lintas, said, “The magical spot in advertising is to weave a narrative for a product which truly empowers its users and elevates their life state. With the HP AI PCs, we knew that each of the features is designed to not just solve day-to-day work challenges but to give wings to the ambitions of the Gen Zs. The films capture the can-do spirit as our protagonists, armed with the HP AI PC, get past various roadblocks and pave the way to realising their dreams.”