Oppo India has rolled out a campaign, 'Live It Your Way', featuring actor Janhvi Kapoor to highlight the features of its Reno16 Series.

The campaign comprises an ad film and reflects how today's youth are choosing to define success on their own terms, with technology serving as an enabler of authenticity, curiosity, meaningful experiences, and creative expression. It follows Rhea, a young aspiring musician played by Kapoor, who loses confidence after posting a video of herself singing online. A heartfelt message from her father, featuring a childhood photo of her performing fearlessly, rekindles her passion and inspires her to audition again. Set to a reimagined rendition of Jugni, the film traces her journey from self-doubt to self-belief, while naturally integrating Oppo's Reno16 Series and Enco Air5 as tools that enable creativity, self-expression and uninterrupted storytelling.

What we think about it: By anchoring the story in vulnerability and creative expression, Oppo makes its technology feel like an enabler rather than the hero. Yet, the arc from self-doubt to confidence is predictable, relying on emotional cues that audiences have seen many times before. Having said that, the reimagined song adds emotional heft, making the story more memorable than a typical feature-led smartphone ad.

Sushant Vashistha, head - digital marketing, Oppo India, said, "Today's generation is creating and sharing more than ever before. Self-expression has become an integral part of how young people communicate, connect and build confidence. With the Reno16 Series, we wanted to create technology that supports this behaviour naturally and intuitively. It is a generation that is driven by passion and individuality, and our campaign 'Live It Your Way' is a celebration of that spirit. It reflects that spirit by celebrating individuals who choose to pursue their passions despite doubts and expectations. Through powerful imaging capabilities and AI-driven creativity tools, the Reno16 Series empowers users to bring their stories to life and truly live life their way."

Goldee Patnaik, head - communications, Oppo India, said,” Reno has always stood for empowering a generation that sees creativity as a way of life and self-expression as an extension of who they are. Today's generation doesn't just use technology to capture moments - they use it to discover their passions, tell their stories and connect with the world in more meaningful ways. With the Reno16 Series and Oppo Enco Air5, we've brought together an intelligent ecosystem that seamlessly supports every stage of that journey - from finding inspiration and immersing yourself in your creative flow to capturing, creating and sharing your story effortlessly.”

The campaign will be released across digital platforms, cinemas, OTT and OOHs.