Tanishq has rolled out a campaign 'you make beautiful,' celebrating the spirit of women who make the world a more beautiful place.

Conceptualised by Lowe Lintas, the campaign consists of a film which features actor Mona Singh. The film opens with a scene wherein a husband enquires his wife (played by Singh) about the society meeting and the ideas proposed at it by the residents. To which she responds that she pitched a proposal of setting up daycare centres for house help's children, thereby underscoring the film's idea of how women see the world differently and make it beautiful.

What we think about it: At the heart of the campaign is the concept of how women make the world more beautiful and the brand's narrative is perfectly aligned to that message. The film is set on the premise of a woman's progressive thinking and unique perspective.

The film released across social media on 26 May.