Ikea has rolled out a campaign, 'Make Room for All Things Festive,' aimed at inspiring home transformations during the upcoming festive season.

Conceptualised by Leo Burnett, the campaign comprises a main film and a series of 10-seconders highlighting how IKEA products transform to get your home festive-ready. The film showcases a young couple who are planning for a party before the guests arrive.

What we think about it: The film perfectly captures the idea that be it planned celebrations or unplanned fun, with Ikea, one is always ready. Throughout the narrative, the brand's offerings are not lost in the portrayal and are seamlessly integrated into the storytelling.  

Anna Ohlin, country marketing manager, Ikea India, said, "Festivals in India are vibrant celebrations of togetherness, where quality time with loved ones is at the heart of the experience. At Ike, we arecpassionate about making Life At Home better for the many people, and we know that the biggest festive moments bring families and friends together. Our 'Make Room for All Things Festive'; campaign showcases how our adaptable, affordable, solutions enrich festive experiences, making room for loved ones, traditions, unexpected moments, and cherished memories. With Ikea you can always feel ready for whatever unplanned moment the festive celebrations might bring.”

Rajeev Rakshit, executive director, Leo Burnett India, said, “The campaign captures how Indian festivities truly unfold—plans are made, but the real magic happens when the unexpected takes over. Ikea is there through it all, not by changing the way people celebrate, but by being a natural part of every spontaneous moment. It’s a celebration of how homes come to life during the festive season.”