LinkedIn has rolled out a campaign, 'stronger together,' to spotlight the importance of networking in boosting one's career and discovering new opportunities. 

Conceptualised by Leo Burnett, the campaign features a young professional going in for an interview, feeling apprehensive as he has no connections there. But, the moment he gets a message from one of his connections on LinkedIn, a feeling of confidence is instilled in him. 

What we think about it: Targeted towards young and mid-career professionals, the film has perfectly captured the notion that people with strong networks are more confident through the portrayal of the young man's situation. Dwelling admirably on the idea of 'discover how you can grow with your network,' the film conveniently showcases how one can leverage the platform's tools to broaden their network, thereby increasing opportunities for them. 

The campaign will run on television, social and digital platforms during the upcoming ICC Men's T20 Cricket World Cup.