Kia has rolled out the launch campaign for its recently launched Syros. 

The campaign consists of a film which asks users to use headphones to experience the future of SUVs. It shows a young girl sketching something futuristic. She shuts her eyes once it's completed and that leads to her experience of the car. Through the young girl's eyes, the film goes on to reveal the features of the car, including the futuristic design. 

What we think about it: While it's a tad long, the film does showcase each of the car's features in detail. The sound effects experienced on the headphones definitely add to the film's experience, especially when the girl puts the seat belt on.

The film released on 24 December.