Bisk Farm Googly has rolled out a campaign 'Taste with a Twist' featuring actor Hrithik Roshan, to reintroduce the expansion of its brand portfolio.

Comprising of a film, centered around its brand slogan ‘Googly- taste with a twist,’ features Roshan engaging in playful banter with his on-screen wife, cleverly invoking jealousy. Roshan's witty response to his wife's query about their neighbours adds a humorous twist, staying true to Googly Biscuits' core essence.
 

What do we think about it: Cleverly blends humour with relatability, making it effective in highlighting the brand's playful spirit and expanding product range, ensuring a memorable viewer experience.

Vijay Singh, managing director, SAJ Food, said,"We are thrilled to launch our new TVC campaign for the Googly range of biscuits with our brand ambassador, Hrithik Roshan. The campaign perfectly encapsulates the fun and unexpected twist that Googly biscuits bring to the table, just like Hrithik's playful banter in the ad. With this launch in seven different languages and the re-introduction of our new Chhota Pack at just INR 10, we are committed to making Googly biscuits accessible to a wider audience."

CREDITS:

Client: Bisk Farm Googly

Film director: Abhishek Burman

Producer: Karim Morani and Shaza Morani (Morani Media Works)

Script: Ravinder Siwach, creative chief, Godzilla