Colgate has rolled out a new campaign, introducing the brand's AI dental health checker.

The campaign comprises two films. The first film features a father-daughter duo who are seen talking about the girl's dental health using dental jargon. In the second film, two office colleagues are complimenting each other's dental health. Both the films culminate with the doctor coming in and introducing the brand's latest AI dental health checker which enables anyone to get a free dental consultation just by sending a picture of their teeth.

What we think about it: The campaign educates the audience about the new initiative in a very direct and simple way. The usage of the dental lingo in the conversations is a quirky way of introducing the important concepts of dental health. 

The campaign was released on 15 November.