Volkswagen India shows the way to wander in style

Releases a campaign featuring the recently launched Virtus GT Line.

Manifest Media Staff

Oct 25, 2024, 11:11 am

Screenshot from the film

Volkswagen India has released a new film in their 'Styled to Wander' campaign.

The campaign features the recently launched Virtus GT Line. The extension of the campaign's storyline brings a new perspective with the introduction of the mother's carefree city exploration, juxtaposed against the earlier father-daughter bonding trip showcased in the Taigun GT Line film.

What we think about it: The film captures the idea that the brand has something to offer to everyone. 

Ashish Gupta, brand director, Volkswagen Passenger Cars India, said, “The Virtus GT Line represents the next step in Volkswagen’s commitment to delivering exhilarating performance with unmatched style. Through the ‘Styled to Wander’ campaign, we aim to bring the thrill and sophistication of our GT Line closer to more customers, while showcasing the versatility of the Virtus as a sedan that effortlessly blends urban elegance with sporty driving dynamics. With this latest chapter, we celebrate a broader, more inclusive expression of wanderlust—one that is every bit as bold and adventurous as the cars we build.”

Source: MANIFEST MEDIA

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